A pop-up store is opened during Dementia Week (2018) with the aim to bring more attention for Alzheimer's disease as well as having a high traffic sales point for the Alzheimer Socks.

 

This year the socks were designed by an Alzheimer's patient; grandpa Willem, together with granddaughter Naomi. Visitors could buy their own pair of Alzheimer's SOCKS to support research at the Alzheimercentrum in Amsterdam. 

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Furthermore, singer Kim Erkens, known for the Forget-me-song (Vergeet-mij-Liedje), showed 50 beautiful musical video portraits she made of people with dementia.

 

 In addition, Wiesje van Flier, head of research at the Alzheimercentrum Amsterdam, gave a mini lecture on what dementia does to the brain.