The latest edition Origins of the ten year old Assassin's Creed game will be released, entirely in Egyptian style, in the pop-up store at Utrecht Central Station.

Goal: fans from all over the country could come to the pop-up store to get a taste of the atmosphere

Pop up format: 

Origins is all about ancient Egypt. The mini expo pop-up at Utrecht Central has therefore been transformed into a real tomb, with hieroglyphics and all. 


Upon entering, Egyptian mystical pillars stare at you and lead you to a container full of beetles, lifelike creatures, a mountain of hay and even a real Egyptian throne.


Store for Brands B.V.
Overhoeksplein 1

1031 KS Amsterdam

Nynke ten Napel



  • White Instagram Icon
  • White Facebook Icon