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The latest edition Origins of the ten year old Assassin's Creed game will be released, entirely in Egyptian style, in the pop-up store at Utrecht Central Station.
Goal: fans from all over the country could come to the pop-up store to get a taste of the atmosphere
Pop up format:
Origins is all about ancient Egypt. The mini expo pop-up at Utrecht Central has therefore been transformed into a real tomb, with hieroglyphics and all.
Upon entering, Egyptian mystical pillars stare at you and lead you to a container full of beetles, lifelike creatures, a mountain of hay and even a real Egyptian throne.
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