There were previously Kitkat Chocolatery pop up stores in the United Kingdom, Malaysia, Australia and Japan, and Nestlé is now opening the first in in Europe; in Utrecht throughout the month of December. The pop up store was opened by Geraldine Kemper.

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Goal: to let people make their own KitKat to have a cool gift for the holidays (Sinterklaas or Xmas) or to have a KitKat break!

 

Pop up format: in the "KITKAT Chocolatory" it was possible to make your own Kitkat starting from the choice of three chocolate flavors and after that you could choose three toppings from fifteen ingredients for your own Kitkat. It was also possible to assemble the packaging yourself.