Winter is coming! As well as the (cold) Game of Thrones pop up store, which Ziggo opened in honor of the final season.

Goal: to promote the final season of Game of Thrones and trigger fans that they can watch it on Ziggo Movies & Series XL

Pop up format: screaming dragons, a wide variety of costumes and attributes and the original Iron Throne! Fans of the TV series Game of Thrones could prepare for the arrival of the last season in the pop-up store at Utrecht Central station.


Store for Brands B.V.
Overhoeksplein 1

1031 KS Amsterdam

Nynke ten Napel



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