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Enter a world of design in the pop up store which opened in Utrecht!

Goal: to put the brand out there and to let people see, feel and test the furniture in an offline and high traffic environment.

Pop up format: for maximum visual power, the complete look and feel of the brand was featured all-round the pop up store. Once inside you could get a cup of coffee, test various furniture and get advice from the designers themselves. And last but not least, you could win a complete home makeover! 

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