Nationale Week zonder vlees
The second edition of the annual campaign National Week Without Meat (Nationale Week Zonder Vlees), an initiative of Isabel Boerdam, took place in the week of 11-17 March 2019.
Goal: make people aware of what the impact is of not meeting eat for a week and to trigger as many people as possible to join the meatless week.
Pop up format: the pop up store was a visual billboard as well as a counter for questions - just take your number like you are entering a bakery.
In addition, it was possible to take a picture with a vegetable dress or a mushroom hat to make more people aware and to show that you participated in the National Week Without Meat.