The second edition of the annual campaign National Week Without Meat (Nationale Week Zonder Vlees), an initiative of Isabel Boerdam, took place in the week of 11-17 March 2019.

Goal: make people aware of what the impact is of not meeting eat for a week and to trigger as many people as possible to join the meatless week.


Pop up format: the pop up store was a visual billboard as well as a counter for questions - just take your number like you are entering a bakery.
In addition, it was possible to take a picture with a vegetable dress or a mushroom hat to make more people aware and to show that you participated in the National Week Without Meat. 


Store for Brands B.V.
Overhoeksplein 1

1031 KS Amsterdam

Nynke ten Napel



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