NOS stories. is an online news service aimed at young people from 13 to 18 years old and only uses the social media channels YouTube, Instagram and Snapchat.

Goal: launching NOS stories. in a high traffic environment with generation Y and Z as a focus group.


Pop up format: The entire editorial staff moved to Hoog Catharijne for a day so people could have a look and tell what they find important. It was also possible to record a news video yourself and to meet Famous Friday guests Lucas and Steve.


Store for Brands B.V.
Overhoeksplein 1

1031 KS Amsterdam

Nynke ten Napel



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