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Oikocredit opened the first Lucky Warehouse (Gelukspakhuis) in the world.
Goal: with the GeluksPakhuis, Oikocredit wants to allow passers-by to experience the impact that microcredit has on the lives of people from countries with less prosperity and limited freedom of choice.
Pop up format: The GeluksPakhuis got a 'pool filled with lucky symbols such as four-leaf clovers and hearts' where visitors could really jump in. This fun interactive pop up element encouraged visitors to think about what makes them happy and how they can become happy by investing in others.
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