Omdenken opened a pop up store for a week, together with Bruna Uitgeverij.

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Goal: to promote and sell the new book of Omdenken: Zoals verwacht loopt alles anders.

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Pop up format: are you an Omdenker? Do the test and win a brand new book! Or listen live to one of the podcasts in the ski lift (yes, a real ski lift).

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Also during the week there was a program with different kind of themes around the interactive Omdenken game. Specially designed with the aim that you want to miss your train.