OnePlus popped up during the launch of the OnePlus 7T series in October 2019 in shoppingmall Hoog Catharijne Utrecht
Goal: showcase the latest OnePlus 7T series. Of which the pop up store is the very first opportunity to get to know the new devices up close
Pop up format: for a strong visual effect, we produced the shape of the OnePlus logo in an open pop-up store. This way you literally stepped into the world of OnePlus, where you could see the new phone up close for the first time.
Furthermore BelSimpel and Google Lens+National Geographic were as partners also integrated in the pop up store