The number of people who have themselves tested for sexually transmitted diseases (STDs) has increased in recent years. This while the use of condoms has strongly decreased. That's why Soa Aids Nederland want to take action!
Goal: Opening the first pop-up condom shop in the world with the aim to, on the one hand make people aware and on the other to get it back on the political agenda
Pop up format: therefore we co-created a unique PR stunt, namely a fitting room from glass (yes, from glass but with a twist..) where visitors could try out themselves with a condom advisor, a wide range and a tool to check your own size.
SAN ACCENT nomination; category SMART IDEA