The Beatles

Together with Universal Music we opened a Beatles pop-up store in September 2019. The pop-up store was officially opened by Leo Blokhuis.

Goal: In honor of the 50th anniversary of 'Abbey Road' and to promote the new album.


Pop up format: Various activities took place. The famous crosswalk of Abbey Road was the main attraction of the pop up store with a huge social spin-off as a result. Furthermore fans could attend live performances and quizzes about the famous band. And luxury reissues of the Abbey Road album and other unique merchandise were being sold.


Store for Brands B.V.
Overhoeksplein 1

1031 KS Amsterdam

Nynke ten Napel



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