Together with Universal Music we opened a Beatles pop-up store in September 2019. The pop-up store was officially opened by Leo Blokhuis.
Goal: In honor of the 50th anniversary of 'Abbey Road' and to promote the new album.
Pop up format: Various activities took place. The famous crosswalk of Abbey Road was the main attraction of the pop up store with a huge social spin-off as a result. Furthermore fans could attend live performances and quizzes about the famous band. And luxury reissues of the Abbey Road album and other unique merchandise were being sold.