The voice of Holland pop-up store opened in november (2019) in Hoog Catharijne Shopping Center.

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Goal: Celebrating the 10th season of The Voice, first presented in the Netherlands, to make people aware of the new season as well as all memorable moments of the past seasons. 

 

Pop up format: Bringing a bit of the TV magic to the people (fancentric) by putting the tv show in the right spotlights on a pop up stage.

 

Inside the store it was possible to experience how a coach turns the Voice chair around by pushing that one and only red button! Or to record an audition in the Popcastroom to send in for next season. Ending with a walk down Memory Lane where a variety of goosebump Voice moments were shared.